 | | "I am
thrilled with the salesletter you wrote for me! You not only captured
my personality, you also wrote such a compelling letter that the
visitor is hooked into reading every word."
Holly
Cotter
"A real
breath of fresh air. To hear Ray on his calls and listen to someone
that is obviously very intelligent, knowledgable and ethical is truly
an inspiration. Ray tells it like it is and gives you no nonsense ideas
and tips that have true value. I will be recommending his services and
urge you to listen to what he has to say. You will not be disappointed."
Ronald Salon
"Hey Ray,
wanted to let you know hey much I appreciate the copy you've written
for a couple of my websites. You're my go to guy when I need some
quick, quality copy written..."
Brad Callen
"Ray
provides you with some of the most useful and up to date Internet
marketing techniques available today. "
John
Romano
"Ray
Edwards' ezine... usually contains some great advice on how to write
copy effectively... the fact that he wishes to help you succeed shines
through."
John Watson
"I tell everyone I meet that if
they are looking for one of the hardest-working copywriters to hit the
online world (whether they are looking to increase sales for their
business or simply learn how to write killer copy), then they need to
visit your website, subscribe to your newsletter, and soak up every bit
of knowledge they can from your teachings. "
Stephen
Davies
"Being
a teleseminar addict, I have listened to many a call that's been
primarily marketing hype. Not so with Ray Edwards. His teleseminar was
content rich and educational. I truly learned something about sales
letter copywriting.."
Michelle Valentine
"Ray, your teleconference was
high-speed/low-drag. That was an info packed 60 minutes.
The
explanation of audio/video use on squeeze pages, order pages and thank
you pages was an eye opener. Thanks a million...and I look forward to
the next teleconference."
Yancey Foster
"He
conveys a you-can-do-it attitude. His acceptance of the
people on the teleconference call comes from his assumption that we can
succeed."
Mary Cheatham
"Overall, very informative, and I
will attend more of these calls. Ray I truly like your writing style
and have studied you and watching all your videos, listen to audios and
will continue too."
Laurie Brandt
"I have to admit that I was
skeptical going into Ray's Copywriting Success Tele-Seminar call, I'd
been disappointed by so many calls before that were just fluff or the
old bait-and-switch to get you to spend hundreds (thousands!) of
dollars on their "real" program, but this was different, Ray was so
generous both with his time and with lots of useful information. I
started implementing some of it the next day. This was definitely time
well spent! "
Nannette Traetow
"Ray,
your advice on writing copy is a God-Send. I listen to you
often since your information on many issues has always been concise and
direct. I highly recommend you to all my friends and customers."
Ken Burnett
"I have to admit I was a bit
skeptical about your ability to stay on the phone and cover in some
detail all the topics you said you would. Lots and lots of other TS
leaders give up early and don't "stay the course", but you delivered
exactly what you said you would.
Great content,
wonderful resources, and even better advice for both the beginner as
well as the accomplished copywriter. Keep up the good work. I'm looking
forward to seeing more valuable resources from you in the future."
Andrew Abernathy
"This is a tremendous help
for a new copywriter to align his career goals in a manner that will
lead one to be a true professional. From what text books you
need to have to the practicalities of setting up a copywriting business
to your web sites."
Francis Ardi
"Ray, thanks for sharing your
recordings. I was impressed and grateful..."
Hal
Cline
"Thank you so much
for your
feedback on my web site and marketing approach. Not only did you give
me good input on my web site copy, but you shared your thoughts on how
I can make my whole marketing strategy more effective. You pointed me
to tools, resources and strategies that I've been searching for. You
answered my questions honestly and frankly shared your opinions and
results you had tested. All of it was extremely
helpful. Thanks for being so generous with your knowledge!"
Dianne Eble
"Ray, you are such a
generous
person. Your knowledge and information about copywriting is so helpful.
I could never thank you enough, you gave me aton of knowledge. Thank
You again, your the best!"
April Daugherty
"Ray
shared a ton of really useful information on this call. Enough to allow
any aspiring copywriter to start a high-quality, lucrative copywriting
business within a reasonable amount of time. He answered every question
I could think of. I’m excited about putting all this into
practice! A little overwhelmed – because there was so much
important information – but excited!"
Janet
Beatrice
"It was presented in
a way
that it was entertaining and educating and kept my interest.
This will help me put something together... thanks again for helping me
with information that can be used. "
Esten
Harned
"What can I
say...Your work
is top-notch! Your enthusiasm and marketing prowess was
amazing on the tutorial videos you made for me. After I gave
you my ideas, you went to work. And man was I impressed with
the results. I don't know how you do it, but you have a way
with your words. I know that if I ever need videos or
salescopy written in the future, you're my man!"
Matt
Callen
| | | |
|
From:
Ray Edwards
Date:
Tuesday, February 20th, 2007
INRE: How
to finally start making 6 figures...
Dear
Friend, If you're wondering why your website doesn't
make any money...
If you operate a website that
tries to sell something, and you wish you could get more
sales and make
more profit...
If
you've tried all kinds of things
like banner ads, ezines, "safe lists", traffic "blasters",
ebooks, home
study courses, yadda, yadda, yadda... and nothing seems to work...
Then
this could be the most important letter you read this year.
Here's
why... You're
Getting Ripped OffNine times out of ten, the
problem with every underperforming web site is the sales copy.
You
know, the words on the
site that are supposed to persuade people to buy.
Most
website copy is so terrible it sends prospects running for their lives,
with a hand on their back pocket, to keep you out of their wallets.
If
your sales copy is losing your sales instead of making you sales -
you're getting ripped off! If I were you, I'd be mad as hell. Is
your website getting you
the results you want? Are
you making as many sales
as you'd like? Would you like to
make more profit
than you are now?
Then keep
reading, and learn how a simple change in your copy can boost your
sales by as much as 317%... or even more. But first,
let's answer a critical question... Why
You Should Believe Me
Here's why you
can believe what I say when it comes to copywriting... You
can believe me because of my
persuasive copy - and you can (and should)
believe
me because of who
I write for. My
list
of clients who trust me
to write their sales copy reads like a "Who's Who" of the online
marketing
world. Here's a partial
list of my clients: Mark
Victor Hansen Frank
Kern Alex
Mandossian Willie
Crawford Joel
Comm Matt Gill Stu
McLaren Matt
Callen Mike
Litman Pat Lovell
| Ed
Dale Matt
Bacak Ken
McArthur Dr.
Mike
Woo-Ming Brad
Callen Frank
Garon Jack
Canfield Holly
Cotter Kevin Wilke C.W.
Allen
|
It's my
star-studded copywriting client list that sets me apart
from 99% of all other online copywriters. And please
don't just take my word for it; listen to what my copywriting clients themselves have to say
about my work...
"Over $500,000 From
a
Single Letter"In
fact, here's what Dr. Mike Woo-Ming had to say about a single web page
I wrote
for his seminar (which brought in over $500,000)... Click
the "Play" Button Below to
Watch Dr.
Mike Woo-Ming
"His Track Record Is Stellar!"You
may know Tom Beal because
he's Mike Filsaime's VP of Operations, running Mike's multi-million
dollar empire. Tom's also a talented marketer who has multiple projects
of his own, and he had the following comments about my copywriting
abilities... Click the "Play" Button Below
to
Watch Tom Beal
"He Writes
Fantastic
Copy That Sells!"Stu
McLaren manages the affiliate programs for Armand Morin, Dan Kennedy,
Alex Mandossian, and many others. I wrote copy for Stu's Idea Incubator
seminar, and here's what Stu had to say about it... Click
the "Play" Button Below
to Watch Stu McLaren
"Nobody
Else Touches My Copy."Frank Garon is a legendary
online marketer,
who went from bankrupt truck driver to six-figure earner virtually
overnight. While we were in England together, Frank had these thoughts
on the copy I wrote for him... Click the "Play"
Button Below
to Watch
Frank GaronThe
"Infamous" Frank Kern EmailFrank Kern, one of
the best copywriters alive, and the guy behind the biggest launches
(millions of dollars in
mere minutes) in the Internet Marketing world, sent me
the following email when he received the first piece of copy I wrote for him... 
That's an actual screenshot from
my Mac...I did blur out one of the words.
Frank uses somewhat colorful language from time to time... If
these top-notch
professional marketers trust me with their copy...it tells
you just
this one thing: they know my
copy gets results.
How
Almost Every Online
Business Goes Wrong
It's easier to understand how to fix a business if we first understand
how it got messed up to begin with. Here's how it happens for most
online businesses:
1. Someone
has an idea
for a product or a service. 2. That same
someone
plans
their businesses
carefully. 3. Then they slap
up a website...and wait for
the
orders.
Guess what happens?
Nothing,
that's what.
Most websites are like a Western Ghost town. You
can
practically see
the tumbleweeds blowing down the empty streets.
A
Gun To Your Head: Which
Will You Choose?
What's the most important thing on your website?
Is it the pictures? Or is it the words? If
someone put a gun to your head
and said, "Choose! You either get pictures,
or you get words - but you
can't have both. Which is it?" The hammer
on the gun clicks back...
I hope you answered, "The words." It's The Words On
Your Site
That Do The Selling!
The problem is, of
course, coming
up with just the right
words.
Direct response advertising experts know that changing just one word in
a headline, or "tweaking" one paragraph or layout element, can result
in sales increases.
But before we get into
the secrets of what makes a great ad (and make
no mistake, your website itself is indeed an ad), let's ask (and
answer) a more basic question...
What Is Advertising?Back
in 1904, a man named Albert Lasker was the head of advertising for Lord
and Thomas Advertising. Lasker received an unusual note:
Kennedy
was an unknown copywriter looking for a break, and had no way of
knowing that Lasker had been searching for a true "definition of
advertising" for over 7 years.
During the meeting
that followed,
Kennedy spoke three words that changed the world of advertising
forever. When Lasker asked Kennedy what advertising really is, Kennedy
said, "Salesmanship in print."
Salesmanship In PrintEvery
time someone visits your website, a sale is made.
Every
time.
1. Either you are selling
the visitor on the idea they need to buy your product...
2. Or they are selling themselves
on the idea that they don't need to
buy your product.
It's that simple.
If
you hired a salesman to work for you in the "real world", and 100
people were interested enough to come through the door, but none of
them bought...what would you do?
You'd either fire
that salesperson, or you'd get them some sales training real fast.
The
same should hold true for your website or your direct
mail sales
letters! The words - the sales copy - on your website are your salesman
(remember, it's "salesmanship in print").
If the
sales copy on
your site is not making enough sales (you should get a bare minimum 1%
conversion rate - that is, 1 out of every 100 visitors should buy
something) you either need to fix your copy--or replace it!
Let's
look at some tips on what your copy needs to be doing for you...
Four Things Your Copy
MUST Do -
Or You Lose Money!There are
four key tasks your copy must accomplish:
1. Your copy MUST get
your reader's Attention.
Your headline must grab your reader's eyes and draw them into your
site; it must hit them between the eyes, so that just for a moment they
stop and read what you have to say.
2. Your copy MUST keep
your reader's Interest.
The body of your copy must keep drawing them down into your story
(after the headline has sucked them in). It must keep the reader glued
to the page - the deeper they get into your story, the more likely they
will buy.
3. Your copy MUST inflame your
reader's Desire.
Your copy must do more than just present a good logical case for your
product; it must make your reader long for the product; it must inflame
the reader's desire so that they feel they must have the benefits your
product offers.
4. Your copy MUST spur your reader
to Action. Remember
how I said every time someone visits your site, a sale is
made?
You need action! You need them to click the button marked
"BUY"!
Powerful copy makes this happen.
A Four-Letter Word That
Increases
Sales Every TimeOkay,
it's not really a four-letter "word"... because it's not really even a
word. It's an acronym. But I'll get to that in a moment...
Before
I spell out the one and only true formula for effective selling
(whether it be in print, on the web, on the radio, or face to face) I
really want you to STOP ALL OTHER ACTIVITY.
WARNING: Your
tendency is going to be to read the following formula and say something
like one (or all) of the statements below:
1. "Oh yeah, I already knew that. Big deal."
2. "That's Advertising 101. I want something new."
3. "My prospects are different. This won't work for them."
Please
forgive me for being blunt: BULL.
Even
if you've "heard it before", I urge you to look at what I'm about to
tell you with "fresh eyes", and to take some time to "think through"
the ideas. Here it is:
Attention + Interest + Desire =
Action
...this is the
marketer's formula better known by its acronym: AIDA.
"So Why The Big Deal
About
AIDA, Ray?"Here's
why I am making such a big deal about this: most people have heard of
the AIDA formula. And most people promptly go right out and ignore it.
It's
easy to ignore, after all. It's easier to think about what
you want
instead of what your prospect or customers want. It's hard to get into
the prospects frame of mind. But if you can manage to do it...
...if
you can get into the same "thought-stream" as your prospects, and learn
what they want, how they want to receive it, and why it's important to
them...
...you'll find that they trust you so much
they can't wait to whip out those credit cards and buy from you!
Why
Other Businesses Fail, And
How You Can Avoid The Same Fate
I estimate that maybe as many as 90% of all business people, ad
copywriters, speakers, salespeople, and media salespeople just don't
follow the AIDA formula. Amazing, but true.
Most business people, copywriters, and marketers get hung up on the
wrong things, like: Making
sure the
site/letter/mailer/brochure looks slick and "big time".
Looking impressive to
their peers. Talking
about
themselves ("we've been in business 20 years"... "we're the Number One
company in our field"...). Being
"creative" or
"funny" without knowing if that helps get them to their goal.
Being
"professional"
while sacrificing sales and prospects. Being
lazy and using
the same tired formula approach for every piece of copy. Writing
the copy
themselves without knowing what really works in copy, and why.
And yet - with just a little bit of work, and perhaps some help from
someone who knows what they're doing, it could all be so different.
If you get nothing else out of reading this letter, I hope you'll get
this...
...analyze every advertising and sales activity in your business, and
ask yourself: does this follow the AIDA sequence? If it doesn't -
change that activity or advertising, or get rid of it altogether.
It's possible that this
alone will turn around your business.
What if the only
thing between you a pile of money... is
words? Take this
training that we're offering in Web
Copywriting Explained, and learn to turn your "words into
wealth". You could be just one sales letter away from financial freedom! One Way To Find The Right Words
Is...You can
figure it all out for yourself.
You
can read the books, take the copywriting courses, join the copywriting
membership sites, study the great "swipe files", and put yourself
through a lot of trial-and-error.
And if you truly
love the idea of writing your own copy, I urge you to do just that - to
do it yourself. Few tasks are as rewarding - if you love the idea of
writing copy. Not everyone does.
If you're one of
the majority, and don't really want to spend all your time working on
your copy - if you have other tasks to do that are more your specialty
- you may want to turn the copywriting task over to a pro.
And
if you're going to hire a pro, I suggest you hire me.
Apply
now to see if you qualify for my services.
Why You Want Me To Write Your
CopyAs I mentioned at the beginning of this letter, my name
is Ray Edwards.
You've
probably never heard of me.
That's
because I've been writing copy for the last 25 years - I have not been
promoting myself online or through mail-order (like so many other
so-called "copywriters" have been) - I've been writing actual copy. I
started out in the radio advertising business when I was 14 years old.
Who
have I been writing copy for? Hundreds of clients, including:
Banks Real
Estate Brokers Hair
Transplant
Surgeons Auto Dealers Insurance
Agents Radio Stations Hot
Tub Dealers Pet Stores Furniture
Stores TV Stations High-Tech
Firms
That's just a partial list - but I
want you to know I've got broad-based experience. I'm not some rookie
who read a few websites and ebooks and decided he could write copy.
I've
got the skills - and I've proven it.
"Ray Writes. You
Profit!"
What kinds of copy have I written? Again, the list is extensive. It
includes:
- Long-copy
sales letters
- Billboards
- Brochures
- Direct Fax Campaigns
- Radio
Commercials
- One-Sheets and Fliers
- White
Papers
| - Websites
- Email Marketing
Campaigns
- Direct
Mail Campaigns
- Postcards
- Newsletters
- Articles
- Books
|
Skills
Learned From The
Masters Of Copywriting
Tony Robbins
once said that reading something written by a genius
(like Dickens, Shakespeare, or Lincoln) is like being taught directly
by that person. That's because you're thinking that person's thoughts,
just exactly
as they wrote them down, with their own hand.
What a powerful concept!
That's the way I've
studied the art and science of copywriting - by
immersing myself in the "source material" of the Great Masters.
The
writers who have written the "million dollar letters". The guys who
routinely get $25,000 (or more) for writing a single sales letter!
I have, over the last 15 years, carefully studied the
principles
taught by the giants of
direct marketing:
- Jay
Abraham
- Michel Fortin
- Bob
Bly
- Gary
Bencivenga
- Gary
Halbert
- Dan Kennedy
- Claude
Hopkins
| - Robert
Collier
- Joe
Sugarman
- Carl
Galleti
- John
Carlton
- John
Caples
- Eugene
Schwartz
- Armand Morin
|
Six Reasons Why...
You
Want
Me To Craft Your Sales Copy
1. Advertising,
promotion,
and marketing is my
actual, full-time business -
not my hobby (like it is for so many
"online copywriter" types).
2. I've
written thousands of
pieces of copy that
has sold
millions of dollars worth of products and services.
3.
I've got experience
in
just about
every kind of
copywriting medium you can
imagine.
4. I've got experience
with
just about
every kind
of product or service you can
name.
5. I'm
not
some "new to the
game" kid who read an
e-book or two and decided to hang out a shingle on the Internet. I'm a
seasoned professional who can help you make more sales.
6. I
constantly surround myself with the top marketing minds. I
am a perpetual student, and I seek to learn from only the best in the
business. This means that when you hire me, you get all of the most
cutting edge tactics, tools, and techniques working for you.
Questions
You May Want To Ask MeWhether you are just thinking about
hiring a copywriter... or you already know you're going
to hire a copywriter (and you're just "shopping around")... I'm sure
you have a few questions you'd like to ask before moving forward. So
I'll do my best to answer some of the most common questions I'm asked
by prospective clients.
“What is Your
Experience Level as a Copywriter?”
I’ve
written thousands of pieces of copy
- radio commercials,
TV commercials, direct mail pieces, one-sheets, fliers, brochures,
billboards, music-on-hold scripts, training manuals, corporate policy
and procedures, web site copy, and email marketing campaigns.
I’ve
spoken frequently at seminars on copywriting, promotions and marketing,
for professionals in those fields.
I have published articles in radio trade journals, written
content for
web publications, and published one book. I have several other book
projects currently in development.
“What is Your
Experience in My Specific Market?”
I
have written copy for just about any sort of business you can think of:
auto dealers, soft drink companies, attorneys, physicians, music
stores, insurance companies, recording artists, nutritional
supplements, web sites, construction firms, recruitment firms, weight
loss clinics, motorcycle shops, real estate brokers, seminars,
television programs, furniture companies, credit repair, gyms, auto
mechanics… this is only a partial list.
Even if you have a business that I have not had some
experience with,
my unique research and fact-finding methods will ensure that your copy
will accomplish exactly what you want it to.
“Do
You Specialize in Certain Kinds of Projects?”
While I
work on all kinds of different copywriting projects, more
than 80
percent of my work is writing sales copy for web businesses.
That includes website sales letters, lead capture pages, email
marketing,
autoresponders, orders forms, etc.
The remainder of my work covers diverse marketing
materials,
including ads,
PowerPoint copy, radio copy, case histories, feature articles,
television copy,
press releases, newsletters, audio and video scripts, and
speeches.
My focus is on one thing: writing copy that gets results. As
my client Mark Victor Hansen says elsewhere on this site: "Ray writes.
You profit." Of course it's impossible to predict how
any specific piece will perform, because there are so many variables
involved. But I do
guarantee that you will be satisfied with the copy I write,
or I will re-write it at no charge.
“Why
Do You Call Yourself a Copywriter
and
Marketing Consultant?”Because I have worked with so many top
marketers, I have gained some useful insights into what
works and what doesn't -- particularly when it comes to strategy (how, when, and why
you use the copy I write for you).
Many of my clients value the
knowledge I have accumulated by working with clients like
Jack Canfield, Alex Mandossian, Jeff Walker, Frank Kern, and others...
and want to tap that knowledge for their own profit and benefit. For
those clients, I offer consulting services in addition to writing copy.
“How
Fast Can I Get My Copy?”It depends on the job, and
how far in advance you book. In most cases, I like to have 4 weeks from
start to finish of a job. That way I have time to do the research,
write several drafts, and edit the final copy carefully; this gives you
the best possible copy.
I do take rush assignments,
but there is a 25% surcharge for rush jobs. Rest assured, though, that
once I accept the assigment you will get your copy on time, and you
will be happy with it.
"Are
There Any Copywriting Jobs You Won't Do?"
I'm afraid so. I don't work with everyone who asks. It's nothing
personal - it's just that I've decided that some jobs and
clients are
just not meant for me.
For one thing, demand for my copywriting is now overwhelming,
and I've had to cut back on the number of jobs I will take
(hey, that's a good "problem" to have, so I'm not complaining!).
And... my
rates are just
too high for some people. I like writing for
people who understand that if I write copy for them that boosts their
response rates by 2%, 5%, or even 35%... then my fee was not a "cost",
it was an
investment that returns big dividends.
I mean, if you pay me $15,000 to write your project, but you
make back
$115,000 in profits from that sales copy - that's not a "cost"! That's
an investment with a HUGE payoff.
I will be the first to admit: my services are not for
everyone. If you
have to spend your
"grocery money" to pay for my copywriting work, I'm probably not the
guy for you.
"Is
Your Copy Guaranteed?"
Absolutely. I
guarantee that I'll write excellent copy... that it will
be
delivered on time, and that I will revise or re-write it up to 3 times
in the first 30 days after I initially deliver it.
My copy gets great results for lots of people, but your
results may
vary. Why? There are many reasons. Here are the main ones:
- I
don't
control all the variables that
can influence your chances of success - like your layout, your web
host, your payment processing service, the quality and value of your
offer, etc.
- I
don't
make your
product - you do. If
your product sucks, there's no copy in the world that's going to help
you.
- It's
up
to you to
determine whether
there's even a market
for your product.
You're not paying me to know that. When you bring me a copywriting job,
I assume you've already decided there is a market for what you're
selling.
Now, you might be thinking, "Ray,
wouldn't you make more
money if you
didn't tell me stuff like that? Wouldn't you get more sales if you
weren't quite so HONEST?"
Yes, I would. But I wouldn't sleep very well. I prefer telling you the truth.
"Ray...
Freakin'
Genius!"
Hey Ray,
You are a
freakin' genius!
Frank Garon
http://www.InternetCashPlanet.com |
"Thanks
For Your
No-Punches-Pulled Critique!"
Hi Ray,
Thank you for your hard-hitting, no-punches-pulled critique. Your
comments ring true because
they had me mentally slapping my forehead.
I agree that great
copywriting rules
the Net. That's why
I
hired a professional copywriter to edit my home page.
Anyway, I again thank you for the critique.
Best wishes,
David Geer
http://www.cashflowseller.com |
“What
If I Don't Like The Copy?”Well, let's be clear
about one thing right up front: you have free rewrites available in the
first 30 days.
Just tell me what you feel isn't
right, and I'll make
your changes right away.
That being
said, often the copy that you "don't like" is the copy that will
perform the best. And I will not be shy about telling you this, if I
think it's the case.
You get up to
three (3) revisions within the first 30 days
after the
initial delivery of your copy (and once you pay the final 50% of your
fee).
My clients are delighted with their copy "as delivered" 99%
of the time. But please know that if you are not satisfied with the
copy I deliver, I will revise it for you. Fast. And free.
"All
Future Copy Done By You!"
Ray,
The
copy you wrote is awesome!
Very nice flow, strong headlines and action callouts.
The best thing is you get to know exactly
what I want
in the copy. I
look forward to all my future sales copy done by you!
Micky Multani
http://www.1ClickPromotion.com |
“What
Does It Cost?”
It's simple to get
started. My general minimum
fees are
as follows:
Writing
a new
sales
letter: $7,500 - $9,500 Rewriting
your
existing copy: $3,500 - $5,500 Copy
critique: $2,495 Per-Page
Rate: $450 Hourly
Rate: $360
The numbers above are not
price quotes for your copy job - they're just to give you
an idea of the range of my fees. Every project brings its own
unique challenges, and these
prices are
only rough
guidelines. Request a
complimentary quote for your project, and I will quickly provide you
with an exact cost.
If you really want me to write
your copy, you should book now. I have only 6 slots left on my calendar
for 2007...
"Definitely Using You
Again!"
Ray,
Thanks Ray for a great job. First
class!
I was actually surprised that you
got
it right first time
as I wasn't sure I had given you enough info to work with....
You were bang
on target though, just like
you read my mind. I'll be definitely using you again in the future.
Mal Keenan
http://home-business-tips-newsletter.com
|
"Got
First Sale In Just One Hour!"
Ray,
The sales letters you have written are great, and I am really satisfied.
Just
one hour after I uploaded
the PBH minisite copy to my server, I got the first sale! That definitely depends on the
new sales letter.
Thanks for your great work, I will definitely
come back to you
when I need another piece of copy for a new project.
Thanks,
Thomas Breher
http://www.rebrandit.com
http://www.pbhminisites.com |
"An
Amazing Transformation!"
Ray,
Before you wrote my salesletter, I hadn't even sold one of
this
particular product online, even though it had gotten great reviews from
people who've seen it in person.
Within
a week after I posted your
newly created page, I
had heard from
5 potential buyers, and two
companies actually purchased one.
It was an
amazing transformation of my
business. Ray, I can't thank you
enough for working on this project for me.
Mitch Mitchell
T.T.
Mitchell Consulting |
"Ray,
Your Fees Are Kind Of High..."
High
compared to what?
Compared to mediocre copy that doesn't make sales happen?
Compared to
wasting
your own time trying to write copy when that's not
your job or your expertise?
Compared to
cheap
copywriters who don't have experience, and who don't
know what they're doing?
My
fees are a bargain compared to some of the "legendary"
copywriters I
mentioned earlier, who
routinely charge $50,000 - $100,00 for a single
letter.
Each of these folks is worth
every penny they charge because their
copy gets results. If you can afford them, you should hire them. If,
however, your budget
is not quite in that range, why not work with
me? And why not do it before
my rates reach those same levels?
"Oh, And One
More
Thing...
Do You Know For Sure
Who Wrote YOUR Copy?"
I
write all my own
copy.
One of the "dirty little secrets" of the copywriting world is
that many top
copywriters don't
actually write their own copy. They hire junior copywriters to do all
the research, write the copy, and finish off the first draft.
Then the "top copywriter" will just proof read it, deliver
it, and cash
your check.
I don't do it that way.
I
write every single word of the copy I'm paid for, and I
don't hand it off to anyone else. That's why I only take a very limited
number of assigments.
"Ray,
You Are Talented!"
Dear Ray,
This is fantastic! For me, it sets a good balance between
"salesy" and
professional, which seems difficult, so I don’t know how
you
did it.
And you seem to understand our tool straight away –
most
writers make a lot of accuracy mistakes when trying to write about
this, but you are spot-on even though you have never been in this area
before.
I
am very impressed. THANK YOU.
I want to use you for writing regularly.
Ray, you
are talented!
Dr. Andree Bates
Campbell Belman UK
http://www.campbellbelman.com |
"Ray,
You Are Amazing!"
Wow, Ray, you are amazing! It looks great. I love it!
Thanks so much. I hope I can hire you again
sometime soon.
Best regards,
John Alexander |
Here
Are "Ray's Rules"
I
will
help you make more money.
You will find me the ultimate "team player" - once you've
hired me, and
I have accepted you as a client, you'll discover that I take your
success very personally.
I will work my guts out to make sure you
succeed.
But... there are certain things you need to do in order to
help the
process along.
I call these "Ray's Rules". I
didn't make up these "rules" just to feed my ego.
I crafted them over
time because there is a pattern to the successful clients I work with -
they instinctively follow these rules without my having to tell them.
Now listen: I want to help you succeed.
If you are willing to help that process, you'll find I deliver far more
value than you ever dreamed. In the words of Jerry McGuire, here's how
you can "help
me... help you":
1. Please understand that I
don't work on projects
that involve... porn,
gambling, MLM, or hate sites. Nothing
personal -
I just don't do it. 2. I
don't
do any
"commission only" work. I am
willing to entertain "fee plus commission" deals, but only with
successful companies that have proven track records. I will also
consider advance against commission work for a few select clients. 3. Please
don't try to
negotiate a "cheaper" rate
with me. My rates are more
than fair. I am worth it. I write;
you
profit. It's that simple. 4. I'm
not
interested in
working for people who
think they "know it all", and
who plan to question my every
recommendation or who plan to critique my copy for me. I'm perfectly
open to questions, and to helping you understand why we're doing things
a certain way. But if
you live to torture freelancers with your
nitpicking, go find someone else to bully. 5. I
require a 50%
deposit to start a job. If
you
change your mind or have to cancel the job, you forfeit your deposit
(just as I will have forfeited a valuable spot on my calendar). The
balance is payable upon delivery of your copy (before any rewrites). 6. You
need to completely
fill out my Questionnaire (which I will
provide), and I may need to do an extensive telephone
interview with
you (depending on the complexity of the job).
Please make sure
you can be available for this part of the project. One questionnaire;
one phone call. It won't hurt, I promise. 7. If
it's
a physical or digital product, you need to supply me with a sample.
If it's a book, I need the book. If it's a DVD set or piece of
software, I need a copy. How can a copywriter possibly write good copy
for you if they've never even seen your product? (Answer: they can't!)
Let's
Get Started On Your Copy Right Now!
Let's
work together right now to create your results-focused copy.
Here's the step-by-step, 1-2-3
process to get
started now:
 | Get
your
free
quote,
or call me at (509) 624-2220. |
 | We'll
agree on the details
of your project and on a price. |
 | I'll
get your project
scheduled and
give you a completion date. |
WARNING:
These
Prices Will Go
Up...
Lock In
Your
Rate Now
I know, I know. Everybody
says
"these prices won't last"... but
in this case it's true. While I have been writing copy
for over 20 years,
I'm no longer
interested in working 60-hour weeks.
So I've adopted
3
policies that you should know about:
1. I
only take on a FOUR (4)
client projects each month. UPDATE:
I am now on retainer for
two clients... and I have my own projects... so I now only take on ONE
new client
each month. And I am typically booked months in advance.
The good news is this
means your project gets my full attention.
When my schedule is filled for the month, I am "closed to new business"
that month.
2. I'm
very selective about which
jobs I will
take. I only work with
clients who understand the value of professional
copy, and who are willing to pay for it. And I don't do work for sex
sites, hate sites, gambling sites, or any related categories. Nothing
personal, those are just not for me.
3.
I raise my prices as demand increases.
Just
like the airlines, when the seats were empty, the prices were lower.
If you've visited this site in the past, you know it's true. These
days... the seats ain't empty. So book early for the lowest "fare".
Let's work together right now.
Call me at (509) 624-2220, or contact
me here. You'll be glad you
did.
| Speak
To You
Soon, |  |
| Ray
Edwards, Copywriter
|
P.S.
Remember, copy is "salesmanship in print". You need the best copy
you can get, written by someone who knows how to get people to read it,
to believe it, and to act on it. The
right copy increases
your sales!
P.P.S. The
right copy
can have
people whipping out their wallets to buy
from you... the question is, do you have the right copy? For most
people the answer is "no". Why not get the right copy today?
Email me to get your price quote or call
my office right now at (509) 624-2220.
P.P.P.S.
My fees are a bargain
compared to the $50,000 - $100,000 you might pay
elsewhere. They're also a bargain compared to the completely
ineffective junk you'll get from a "copywriter" who charges only a
couple of thousand bucks.
Don't
waste your money on amateurs!
If that's what you're considering -
please buy a good copywriting course and do it yourself. Email me and
I'll recommend a couple of them to you.
|
